About us

Our Story

Two European heads with latin Hearts!

The curiosity to find out what can be done if European vision is combined with Latin passion and talent… That is what brought us, a French Pharmacist & Food Engineer and a Dutch Business professional to Peru.

At a farm in the Amazon we ran into the superfood Moringa Oleifera being fed to cows. Its enormous versatility and sustainable properties got us thinking. What if we could trade this versatile product in Europe and simultaneously improve the environmental and social conditions in the local communities from where we source.

Who we are

Primegreen’s core activity is to offer natural and pure, premium quality products

Primegreen’s core activity is to offer natural and pure, premium quality products. From Latin America to Europe’s cosmetics industry. We believe in a healthy business model that creates value and at the same time takes care of the interests of all stakeholders involved. From the farm workers, the residents surrounding the plantations, all the way through to the end customer. The revenues from our activities are therefore to a large extent reinvested. This provides growth and development opportunities to local farmers, enabling a prosperous future for their families and surrounding communities. In doing so, we help you guarantee your clients a premium quality, environmentally sound and fairly priced personal care product.

Our goals

Triple bottom line as key measure for success

The success of Primegreen is measured by our economical, environmental and social impact. Easily said, but how to realize it? Being able to realize triple bottom line success requires an ecosystem of players that are likeminded. We are in the process of building coalitions of willing suppliers, clients, governing bodies and NGOs, to measure and guarantee triple bottom line positive impact from seed to shelf!

Meet the team

Jeremy Slingerland

"Giving back more than I receive in everything I do. That is how I create value for people and our planet!"

Jeremy is a business oriented, visionary guy. He is always in for new and exciting ideas to make an impact!

With ten years of experience as business consultant under his belt, he knows that the biggest determinant of success is not hard, nor smart work, but the extent to which people are united and inspired to work together to achieve a common goal.

With Primegreen he strives to connect people with different backgrounds, capabilities, cultures and needs to apply their best skills to deliver the best possible quality to their respective customers to make a triple bottom line positive impact. Are you interested to get in touch with Jeremy, please feel free to reach out!

Languages: Dutch, English, Spanish, German

Chloé Vallée

"Creating something new and exciting for people in urban places, by improving conditions for people in rural places. That’s the dream I’m living!"

Food Engineer & Pharmacist. Knows her business and loves new product development to create value!

After 8 years of work for a global FMCG producer, Chloé understands the importance of quality
management throughout the supply chain. Taking technical quality as ultimate KPI, she manages quality of communication, multidisciplinary collaboration and customer orientation on a daily basis, as she understands these are critical determinants to deliver the best possible quality to her customers. With Primegreen she strives to apply new and exciting ingredients of outstanding quality to produce innovative new products that blows the minds of the end customers.

While at the same time, she aims to transfer all relevant knowledge to local suppliers to make them stronger, more independent and self sustaining. This is how she practices what she preaches to make a triple bottom line impact. Are you interested to get in touch with Chloé, please feel free to reach out!

Languages: French, English, Spanish


A solid financial and professional basis

Primegreen B.V. is cofunded by Krystal Group, a company active in global trade of agricultural products in Peru. Its founder is a Dutch serial entrepreneur living in Peru with over 30 years of experience in global trade and farming. By partnering and working closely together with key professionals of the Krystal group, Primegreen B.V. is guaranteed of a solid financial foundation and adequate professional support. This makes Primegreen capable of trading any kind of organic, responsibly sourced, premium quality natural oil across the globe.

Our Commitments

Where to find us?

With offices in both Lima (Peru) and Rotterdam (the Netherlands) we are well represented in both Latin America and Europe.

Radical transparency for fair pricing

We guarantee a minimum of 10% margin to all our suppliers and share additional benefits if margins allow. This requires radical transparency from both parties. We require our suppliers to apply an open book policy on their cost price calculations. We, on the other hand, are open about the sales revenues we gained by the sales of their products and our costs of the goods sold. Remaining profits are partly
reinvested in social and sustainable projects and equally shared between Primegreen and our supply partners.

Social conditions workers

We require our suppliers to pay their workers an industry average salary +10%, enabling the most vulnerable in the supply chain to directly benefit from partnering up with Primegreen.

All our products are organic

We select our suppliers based on
– the quality of their products
– sharing the same values
– Sustainability profile of the products
– Organic production

Although not all our products are certified organic, we can guarantee that they are free of pesticides. We are actively assisting our non certified suppliers to become certified organic in the near future.

No deforestation

We guarantee that no deforestation has taken place in order to produce our natural ingredients. Moringa oil and Jojoba oil grow in desertic areas at the dry coast of Peru and Ecuador. Sacha Inchi and Buriti oil is produced in the Amazon rainforest, where we collaborate with government initiated NGOs, training locals in sustainable harvesting methods and safeguarding the ecosystem to protect local flora and fauna.

Premium quality

Our products are of premium quality and pure. We can guarantee this as we have close relations with our direct suppliers, which we visit personally on a regular basis. We evaluate their production process and frequently send samples to internationally recognised laboratories.

Reinvesting in social and sustainable projects

Primegreen is a social enterprise, meaning we reinvest part of our profits into the communities from which we source. Ideally, we start projects together with partners further downstream in the supply chain. Curious about our ideas to realize this? Please reach out!


We guarantee 100% traceability of all our products and a sampling plan to ensure that product specifications always meet or exceed the norms set by our customers.


We require our suppliers to be certified organic and to comply with our clients & quality standards. Those suppliers who are not fully certified yet are in the process of obtaining all relevant certificates. Primegreen is EU Bio certified by SKAL. Certifications of our suppliers include: Sustainable farming, Cosmos Organic, USDA, EU BIO, Friend of the Earth and Non animal tested and Te Protejo.